Diesel Case Study

Situation

As the launch of its footwear line approached, Diesel needed to develop a sales and marketing tool that would engage retailers and consumers alike. Each collection would be uniquely inspired and would have a diverse series of designs for male and female consumers. The solution had to express the uniqueness of the collection, project the quality of each design, all while staying loyal to the core Diesel brand value: "For Successful Living".

Solution

A continuous and engaging brand experience through interactive media are key to successful marketing and positioning in the 21st century. MVC realized that a visually rich and highly artistic interactive presentation that allows users to explore the entire collection would deliver a virtually tactile experience of the Diesel brand. MVC developed a brand experience that leaves an impression on the user; their eyes enjoy the designs, their minds are entertained, and their subconscious keeps the brand in a special place.

These brand presentations and digital catalogs can be considered an experiment in design, concept and function. Users navigate through all of the season's categories and styles of shoes, and can view the all different colors available, all in a memorable and unique brand experience dignified of carrying the Diesel name.

One of the original presentations, shown here, features technical illustrations of microscopic marine organisms, was inspired by that season's textures, colors, and design styling. The result is a fashion forward and slightly eerie experience that only Diesel can pull off. Think 20,000 Leagues Under the Sea meets THX 1138 meets virtual shopping on the iPhone.