MVC Agency offers several programs including Tradeshow Preparation Services, Integrated National Trade Advertising Solutions, Targeted Local Consumer Advertising as well as Consumer Brand Awareness Programs. For more information on other options or a particular program that interests you please contact us. Below is an elaborated example of a potential Tradeshow Program.

Tradeshow Program:

MVC Agency understands why marketing and advertising for a Tradeshow is extremely important and must begin at least three months prior to the show. Consequently, The Agency will work to develop the best creative strategy for your company based on your goals and value proposition. Every strategy for each furniture client will be tailor-made and innovative according to several recommended components. A suggested program would include e-mails, press releases, product videos, submission of five products and full-page advertisements.

Components:

E-mail:

A series of creative e-mails will be scheduled and sent out at various points before, during and after the tradeshow. These e-mails will aim to announce the company, collections and tradeshow presence. There will be links to the online catalog or collection’s opening page and other relevant links. A couple of the e-mails will also serve as an invitation to the tradeshow.

Press Releases:

Press release(s) will comprise of making a major or significant announcement that will be published in print and online for maximum exposure.

Online Product Video:

An engaging image based product video will be generated displaying the furniture company’s products and inform the audience about the tradeshow presence. The video could last anywhere from 0:60 - 2:00. The video will also feature a soundtrack and a voice over if appropriate.

Product Submissions:

Product submissions are key in getting maximum exposure for tradeshows. MVC will do everything from organizing, preparing, submitting and following-through / pitching your company’s products. This will include preparing images and generating product descriptions.

Full Page Advertisements:

Inspiring, appealing, conceptual and tradeshow oriented ads will be produced, each showcasing different products. The ads will be placed in the major furniture trade magazines at different points prior and during the tradeshow for maximum exposure.

Additional Components:

Website Graphic:

This feature allows for creative graphics announcing the company’s tradeshow presence and would stay on your website until the show ends for maximum exposure.

GIF Web Banner:

An animated and imaginative GIF web banner will be generated and will be used in online advertising e-mail Advertising or e-mail signatures.

Flash Web Banner:

An attractive flash web banner will be made for effective online advertising.

E-mail Signature:

To be used by all key employees and associates until the end of the show.

Please contact us for pricing and program details.