Fact:
Las Vegas Market in February 2010 introduced over 100 new exhibitors. Chances are your company has several new competitors to be concerned about. How will you stand out?

Furniture Branding Services


MVC is a state-of-the-art branding, advertising, and marketing communications agency. Our modern approach embodies a wide range of core disciplines and focuses to create innovative solutions that develop brand distinction and ultimately achieve results for our clients.

We cater our specialist services to help all furnishing clients create and communicate their values to their clientele, build awareness and consumer following. We fulfill all of our furnishing clients’ requirements from re-branding to creating consumer-advertising campaigns and launching new collections as well as preparing for furniture markets. We pride ourselves in creating campaigns with emphasis on the creative aspects of design and brand building.

The Agency has noticed a "generational transition" in the furnishings industry, which is changing its dynamics dramatically. MVC believes that in order to compete in today's market place, both manufacturers and retailers must build brands that appeal to the end consumers' lifestyles and consequently creates added value for their market. Let us capture the essence of your brand and help you resonate your voice to the end consumer.


Market Research

At MVC we believe that in order for any company to understand, reposition or benefit from the potential unmet opportunities available in the marketplace, thorough market research is essential. This allows both your furniture company and MVC to understand your strengths, new trends and movements in the market, potential tactics to leverage as well as determining unique, custom-built solutions to drive long-term planning and positioning, helping you stand out from the crowd!

Strategic Development

We personally customize each strategy and plan of action, using different tools depending on your needs and the direction of growth required to achieve results. We plan our communication strategies with exceptional care so that you grow through repositioning (if applicable), take available opportunities and have long-term sustainable campaigns, not just one-off marketing efforts. The strategy is also made relevant to the market and robust enough to face constantly changing environments. MVC aims to inspire creative strategic solutions for your company by fusing traditional and new-media tools to help your clients connect with their target market. Through our innovative process, MVC carefully selects which channels best develop your company’s brand values as well as express the differentiated values you offer.

Brand Design

“Image is Everything”. MVC can make your company’s brand, identity and brand positioning relevant in today’s trends, fashion and image-based society. A big part of building a quality furniture brand is defining and creating your image, and our designers and art directors are passionate and fully dedicated to the cause. After all, “Furniture is Fashion”, why not make a bold statement with it. We can help you with everything from your logo to your color choice and from your website to your catalog. Your image speaks volumes about your company’s values, thus the brand design and development is key to communicating your company’s vision to the end consumer.

Brand Development

At MVC we not only like creating and designing your brand but we give particular emphasis to its sustainability. This means that everything from naming, the catch phrase to the colors used in the brand development can play a huge part in the consumer’s appeal of the new product or line. We especially enjoy the challenge of fully developing a comprehensive brand for a new collection as well as repositioning existing brands on a downward slope.

Advertising

In MVC’s experience, most furniture companies have tended to be fixated on the traditional forms of hard sell, mass market advertising. However, in such a rapidly evolving market and economy, we understand the crucial need to develop a marketing and advertising mix that fuses the new targeted media tools such as web and multimedia solutions with the transactional techniques such as TV, print and radio. MVC prides itself in designing influential and innovative campaigns to maximize your exposure.

Media Planning and Placement

Media Planning and Placement – Even though you might have a concept of where your company wants to be positioned in the market or the brand you want to become in the end consumer’s mind, organizing the media and actually planning it in a sustainable way are crucial. In this phase MVC discovers creative solutions to achieve your goals, working with digital and traditional media to provide the best ways to achieve your value proposition. We then propose a roadmap of what media to use, when to use it and how to use it. For your comfort and value we not only create a media plan but we even take care of placing the advertisements in the magazines or the relevant media portals to give you maximum market exposure.

Online Marketing

Statistics show that most consumers research for furniture online before purchasing it. Therefore, MVC believes that establishing the right kind of online presence and brand experience for your consumers can empower you. Our online services vary from web and flash development to online video production, online articles and quality SEO (search engine optimization). By leveraging the power of the Internet to provide consumers with information about your company and products, you can become part of their decision making process. Consumer awareness builds credibility, which leads to creating demand. Our innovative web and new-media solutions, including social media, allow for widespread market penetration and brand exposure, at a smaller investment than through traditional media alone.

Fact: $4.6 billion is the estimated furniture and bedding online sales in 2008. (Furniture Today)

Press Releases

We at MVC understand the importance and effectiveness of press releases, however, PR is one of the most under-rated forms of marketing. By writing compelling articles and having your peers issue them in their magazines or business websites ensures a lot of exposure to the relevant target market that will read the articles. Publications in this form, especially in the furniture industry, create much needed credibility for brand building and result in interview calls and even more coverage of the company, brand or collection. Eventually, after a series of consistent and well-reviewed publications, your company will be able to achieve your positioning objectives.