Engage people with personalized connections that inspire participation Every Marketing 101 college textbook from the last half-century has listed the all-important “4 Ps of Marketing,” which include: · Product (what you sell) · Price (how much you sell it for) · Place (where you sell it) · Promotion (how you...
Continue ReadingWhy your furniture business needs to be in the messaging game Have you sent a message to anyone today on your mobile phone? Have you checked your messages in the last hour – or in the last five minutes? How many people have you seen glued to their...
Continue ReadingAll brands have a voice, and the great ones - ones that standout and sustain for decades, have a distinct personality that connects on a deeper level with their customers. To be effective, this personality should be cohesive and consistent across all touch points: core...
Continue ReadingCompeting in today's hyper-competitive furniture market is challenging enough let alone having to make your way through all the chaos. As discussed in our last blog, there are plenty of daunting challenges faced by today's legacy furniture brands: the generational shift, lack of resources, multiple...
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