100 x 100 – The Voices of a New Era was created to recognize the furniture retail community’s contributions during challenging times. The Home Furnishings Association (HFA) began 2020 by celebrating its 100 Year Anniversary, but the Covid-19 outbreak soon changed everyone’s focus. HFA immediately turned...
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The coronavirus pandemic has impacted almost every aspect of our lives, from our media consumption behavior to our feelings about our furniture. Furniture retailers, whether local or national, are now playing on more equal footing with one another and even with large brands in other...
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How to choose the right e-commerce marketplace Consumers will spend over $300 billion buying furniture and appliances online in 2020. Is your furniture store enjoying a slice of the pie, or missing out completely? Whether you call it online sales or e-commerce, there are numerous options for...
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Target the “forgotten generation” for an edge over your competitors Millennials and Baby Boomers may get all the attention – but if you’re not marketing to Generation X, you’re ignoring the most financially powerful generation in the country. Generation X spends more money on housing, entertainment, clothing,...
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Why Customers Aren’t Coming Through Your Door – and What You Can Do to Bring Them in Again Is your store’s foot traffic slowing to a crawl? Discover why the retail landscape is undergoing an existential metamorphosis – and how you can capitalize on the changes...
Continue ReadingLast week's NEXT Conference in Arlington, Texas (by our friends Progressive Business Media and Furniture Today) was packed with great talks and powerful take-aways to be applied within the furniture industry, especially by furniture retailers and dealers.One of the important successes of the conference was...
Continue ReadingWe are thrilled to be able to be apart of a New age conference that encourages forward thinking in real-time. More devices, endless content, countless channels and less time. Technology broke your media strategy and now it can help you put it back together again. Learn the...
Continue ReadingLet's face it: consumers these days crave online shopping accessibility; there's no way around it. In fact, more than 75% of millennials check their mobile devices when shopping in-store, and 29% will even look to the manufacturer's website for pre-purchase research. Creating an e-commerce store for...
Continue ReadingEngage people with personalized connections that inspire participation Every Marketing 101 college textbook from the last half-century has listed the all-important “4 Ps of Marketing,” which include: · Product (what you sell) · Price (how much you sell it for) · Place (where you sell it) · Promotion (how you...
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Would you stay in a hotel that was ranked #56 out of 57 properties in the city? Would you eat at a restaurant that was called “dirty” by five different people? Would you go to a dentist with a one-star rating on Yelp? Online reviews matter more than...
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