Would you stay in a hotel that was ranked #56 out of 57 properties in the city? Would you eat at a restaurant that was called “dirty” by five different people? Would you go to a dentist with a one-star rating on Yelp? Online reviews matter more than...
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Using the right strategies and techniques can be the foundation of a strong, long-lasting partnership between your brand and your retail partners. Research has found that less than 50% of consumers can recall which brand of furniture they've purchased; an alarming number when compared to...
Continue ReadingYou already know that the success of your business hinges on attracting new buyers and keeping current buyers interested. But, how do you stay ahead of the game? With problems like ever-changing consumer demands, shrinking retailer loyalty and aggressive pricing competition, it has become more...
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Any furniture business will come to recognize the fierce competitive landscape within the industry. And with so many advertisers bombarding consumers from every angle at all times, it's easy to understand why everything seems so convoluted. With trade shows being the go-to in terms of...
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Today's furniture retailing is a complex mix of online and offline experiences, and ultimately serving the empowered super consumer can be challenging. Consumers come already empowered when they walk into stores. 55% have already begun their shopping journey online, but will still want the in-store...
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