The coronavirus pandemic has impacted almost every aspect of our lives, from our media consumption behavior to our feelings about our furniture. Furniture retailers, whether local or national, are now playing on more equal footing with one another and even with large brands in other...
Continue ReadingLet's face it: consumers these days crave online shopping accessibility; there's no way around it. In fact, more than 75% of millennials check their mobile devices when shopping in-store, and 29% will even look to the manufacturer's website for pre-purchase research. Creating an e-commerce store for...
Continue ReadingSimple were the days in furniture retail when spending on media meant running tv spots on the local station and sending out a mailer or two. In those days it was easy to find your audience and your media spend went a very long way,...
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