Simple were the days in furniture retail when spending on media meant running tv spots on the local station and sending out a mailer or two. In those days it was easy to find your audience and your media spend went a very long way,...
Continue ReadingWe all remember when technology used to take five years to reach a new era and take us by surprise with some crazy gadget that did the unimaginable. Well, now it doesn’t take five years anymore, it takes one. As we talked about in our...
Continue ReadingThe move to digital and online is upon us and Furniture Retailers can no longer ignore it. Every day more and more consumers are performing their research online, comparing costs, etc. — some are even making final purchases directly through a manufacturers' websites. So what...
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